Multimedia Project

Problem:

• Young professionals often move to new cities and often have trouble finding quality services. For instance, dry cleaners, barber shops, tailors, etc. are businesses that are more quality driven than, say, a grocery store or a convenience store. Furthermore, the stakes are higher. People are generally more careful about choosing a tailor or barber shop than choosing a grocery store. So, when moving to a new city, shouldn't it be easier for young professionals to find the quality services that they expect without suffering through a trial and error period?
  

Solution:

• Absolutely. It should, and can be easier. This online space would be similar in function to Wikipedia in that information is developed by open source methods to place value in the collective customer experience. Currently, people find these services by asking around. This site, will aggregate customer experiences and rank the quality of various services in the major metropolitan areas of the country.
  

Target Audience:

• The target audience--young professionals--is defined as employed recent college graduates who have moved to a new city to work and begin to establish a career and life. This definition works under the presumption that older adults have already settled into one city or another and would not be searching for a new barber shop or beauty salon. Furthermore, it considers the newness of starting a life in a new city for the first time and attempts to ease some of the worries that often occur.
  

Tools:

• Google maps
• Disqus comment capabilities
  

Funding:

• Advertising
• Would possibly search for funding from the Wikimedia Foundation