Design:
- Be Appealing--The topics can be dry, so your color scheme, layout, and graphics have got to make readers want to look at your site and stick around.
- Be Organized--Getting lost on a site can be just as frustrating as getting lost while driving. Except, on a website it is easier to give up than to keep trying to find your way. Make it easy for people to find what they are looking for on your site. With a clear navigation bar and big headlines, you're off to a good start.
- Be Resourceful--The beauty of the Internet and shared knowledge is that we are all connected. If someone out there can explain something better than you, or adds a different perspective, or expands on your ideas, link to his or her site. It expands knowledge and awareness, and it shows people that you've done your research.
- Be Correct--Try not to make mistakes. And when you do, admit and correct them.
- Be Thoughtful--I know that everyone has an opinion and makes his or her own argument. But, the purpose of an argument is to get people to see where you're coming from, not to convince people that you're right. Put some thought into it, but don't overdo it.
- Be Concise--If you can use fewer words to explain something, do it.